Carton of the year – and the winner is?

12. October 2015 · Ina Dimsky-Legart · ambuja news

ambuja. A natural luxury affair.
An extremely elegant colouring scheme and  kind of perfect choreography when opening and closing the box, admits and expresses the jury when presenting us this amazing award in the honorably royal category of the CARTON OF THE YEAR. Only a few packaging objects convey the value of their contents so distinctively, they state. Focussing on its pure aesthetics and unparalleled homogeneity reflect the outstanding technological advance and uniqueness of the brand. The central idea is based on the organic opening of the box – feigning the principles of nature – the blooming of a perfect flower. The lotus flower – being the key element of ambuja, as already implied by the name itself, ambuja. And there is another feature, the click, a sound effect that surprises the users and rounding off a kind of superior experience. When closing the lid, the product is fully covered with an audible click. Preserving it for the ages to come on the one hand and highlighting the precious gem at all on the other hand. Hence, a natural harmony of a unique composition. And what is more, radiating heavenly joy at interaction.

Ina Dimsky-Legart
diplomierte Sprach- und Literaturwissenschaftlerin, ambitionierte Marketing- und Kommunikationsexpertin und bekennende Kosmopolitin, ist seit 2011 das Herz in der Unternehmensstruktur.

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