Elements Trade Event Begins International Expansion
With Outstanding Dubai Premiere

New York City, July 2013. Elements, the dynamic trade event focused on beauty and fragrance design, presented its first international exhibition in Dubai. In cooperation with Beautyworld Middle East, Elements took over a destination space within the prestigious Al Multaqa Hall and welcomed over 20,000 visitors.

“This is the first international show we have produced,” said Elements Co-Founder Jeffrey Lawson. “For Elements Dubai, it was imperative that we presented a very well edited group of global brands. We showcased 20 top tier labels from North and South America, Europe, Asia and the Middle East. During the 3 day event we were able to connect major and coveted buyers, retailers and distributors from the Middle East, Europe and Asia with the prestigious brands we presented. A great success, we are already planning for a more comprehensive and larger Elements Dubai 2014.

Key visitors and media reps came from the local region as well as Europe and Asia, including Paris Gallery, Bloomingdales, Harvey Nichols, The Chalhoub Group, Deerfields Townsquare, Al Tayer, Hilton Hotels & Resorts, Al Fahim, Wow Inc., Posh Salon, Womens Wear Daily, Global Citizen Magazine, BW Confidential and Gulf News.

We were very pleased to be part of Elements Dubai,” said Bond No.9 Founder and President Laurice Rahme. “This was a fabulous idea! The event turned out exceptional, and we were very impressed with the caliber of the attendees. The show was quite beneficial for us, as we secured many new contacts for the entire region. We hope to be there again next year!”

“Among visitors there were the key distributors, luxury retailers and other valuable industry related contacts. Elements Dubai helped us to reach new admirers of our fragrance and opened a new major market for us,” added Zoran Knezevic, Founder of The Vagabond Prince. Etienne de Swardt, Founder of Etat Libre d’Orange, called Elements Dubai a “beautiful, chic and sober island of beauty,” while Geoffrey Nejman of Parfums M Micallef noted: “Personal contacts and exchanging opinions and ideas in our activity always brings fresh fruits to our basket. We’ll be at Elements Dubai again.”

Elements was founded in New York City in 2011. August 2013 will mark the 6th edition of Elements New York, which has quickly become the leading international trade event for design in the fragrance, beauty, apothecary and home ambiance categories. Elements is positioned to explore additional lifestyle arenas in their upcoming event.