on beauty report

2. September 2014 · Ina Dimsky-Legart · news

Villa Kennedy Frankfurt | Salon 1 | September 1, 2014, 12am

on beauty

The focus of this high-end discussion are eco-luxury brands. A good question in our times. Ms Stoll from Inside beauty tries to reveal, highlight and analyse the pros and cons of organic brands in general and in particular together with the participants of her panel discussion. It is a vivid, intermittently controversial discussion. The spectators are curious, open-minded and anxious to learn from the experts that luxury brands really work. It is a niche market with tremendously huge potentials. But sine qua non: The brands have to be reliable, authentic, pragmatic – nothing new but the truth. No greenwashing, no pie in the sky. Do not allure potential customers with empty or even false promises. That is the core statement. Unfortunately the time is already up when the panel has just been about to get started off. That is a biggest problem of nowadays – having enough time for the really important things in life. Time being the most precious thing on earth and one of the latest luxury goods of our age.

Ina Dimsky-Legart
diplomierte Sprach- und Literaturwissenschaftlerin, ambitionierte Marketing- und Kommunikationsexpertin und bekennende Kosmopolitin, ist seit 2011 das Herz in der Unternehmensstruktur.

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